Niccolò Bencini

Men Stories

mai 2017

Niccolò was born in Florence in 1985 where he spent his childhood before moving to Milan where he graduated in economics at Bocconi University. 
Bencini worked for several years in finance and consulting, mainly in Milan and London, before deciding to completely change his life by dedicating himself to his entrepreneurial vocation. 
In 2015, he opened his first Barberino’s salon with the vision to recreate the timeless atmosphere of an Italian Barber Shop of the early 20th century.

A lavish retreat dedicated to those contemporary gentlemen willing to dedicate some valuable time to themselves while re-discovering the most classic and timeless grooming rituals of the Italian tradition. 
On top of its three salons in Milan, today Barberino’s offer includes its own cosmetics line, entirely designed, developed and packaged in Italy by an expert group of artisans who represent the ultimate Italian excellence.

Elegance is: “understatement”. In lifestyle, manners, gestures, places, everything. It also means seeking “luxury to be enjoyed”, not to be merely owned or showed off

The dream journey: an off-season roadtrip in Sicily, the most fascinating region of Italy, where our inspiration comes from

Your favorite resort: Verdura Resort, Agrigento

In my summer suitcase: swimsuits, polo-shirts, razor, beard brush and shaving soap

Characteristic of your favorite swimsuit: colourful and made in Italy 

Your city essentials: blazer, shirt and my grooming set

Your style in 3 words: subtle, dandy, Italian 

Your favorite book: Il Gattopardo (‘The Leopard’) by Giuseppe Tomasi di Lampedusa

It’s not summer without: a day on a boat

3 places to visit at least once in a lifetime: Ortigia, Lisbon, Kyoto

A song about summer: La vie en rose by Louis Armstrong

Your best memory of childhood holidaymaritime pines on the beach in southern Tuscany

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