Amedeo Moretti

Men Stories

April 2017

Amedeo was born in Florence in 1985; he spent his childhood in Milan and London, before settling in Switzerland.
Born into a prominent family that influenced the fashion system in Italy and beyond for more than half a century Amedeo is now proud to run Arfango, a historic Florentine label founded in 1902, which Moretti relaunched with a classic yet dandyish vision.
Passionate about beautiful things and travel, he grew up surrounded by nature – horses in particular. He’s a polo player, cyclist and above all marathon runner. While often away on business trips, for him Tuscany is his true home, and he goes back whenever he can. It’s also home to his family’s vineyard in the heart of Chiantishire, “Tenuta Sette Ponti”, which produces the multi-award-winning red wine ORENO, rated fifth best in the world by Wine Spectator, the American wine bible.

Elegance is: the ability to make important and charming simple things or gestures

The dream journey: Africa (Tanzania or Botswana)

Your favorite resort: Adrere Amellal, Siwa, Egypt

In my summer suitcase: sunglasses, always nice/cool shoes for any occasion, only linen shirts, bathing suit

It’s not summer without: a jump in the sea

Characteristic of your favorite swimsuit: colours and material, good quality and it has to get dry very fast! 

Your city essentials: shoes and a nice double breast jacket! 

Your style in 3 words: simple-clean, smart, Dandy

Your favorite book: Il vecchio e il mare, Ernest Hamingway

3 places to visit at least once in a lifetime: Peru, Botswana Africa, a typical Ryokan in Japan

A song about summer: Israel Kamakawiwo’ole – Over The Rainbow & What A Wonderful World 

Your best memory of childhood holiday: Argentina in the middle of la Pampa with my brothers playing polo

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